Restaurant Footfall
Actions to drive a footfall for the physical restaurant opening in Dec 2016
- Via social media (world of mouth)
- Paid Advertisement on smartphone apps, Facebook, Youtube, etc
- Invite some journalists, bloggers to visit the restaurant by providing them free meal then write/mention
- Invite some student groups at a good price and a student discount (for example: 15€ All-you-can-eat with 1 Drink)
- Dartboard Game (provide the winner a free drink next time they come)
- Cowboy huts & decoration for picture taking (provide a discount for those who post their pics next time they come)
- Sell souvenirs like bottle openers in American style
- Put up the cardvisits & flyers with 2 pages in the hotel nearby and also big hostels
Hostels nearby: Hotel Alexandra Lyon, Hotel d’Ainay, Hotel Azur, Hotel Du Simplon, Hotel du Dauphiné, etc
Big hotels: Hotel Sofitel Lyon Bellecour(*****), Hotel Axotel Lyon Perrache(***), Park&Suites Appart‘City Lyon Vaise- Appart Hotel(***), etc - Flyers division near the restaurant at big shopping mall, like Confluence, Part-dieu, etc, and SNCF station -- poster design
- Build customer loyalty by offering a discount on a customer’s fifth or tenth meal - loyalty card